Combining both creative and marketing backgrounds, Zouher served a range of partners operating in various market sectors, including Fortune 500 companies, start-ups and NGO’s.

He crafted and managed creative strategies and marketing plans for advertising campaigns and product launches. Arts and crafts remained his key passions in life.

Moving from Syria to Switzerland inspired him to dig into his heritage. His focus progressed towards a social practice, addressing the challenges facing the artisan community in Syria.

His practice challenges the purpose of art as a tool to enhance economic and social development and to bridge cultural gaps. Zouher holds a BFA in visual communications.